Top 4 Ways to Turn Facebook Ads Into Leads
You never know what you’re going to come across when you’re scrolling through your Facebook news feed, or your Instagram explore page, but the other day, we were lucky enough to come across some really great tips on how to turn your Facebook ads into actual leads for your business. Definitely have to give credit where credit is due; Jon Penberthy and Jubril Agoro are the masterminds of this topic. They break down four basic reasons and ways you can be more successful regarding the matter. Let’s dive right in:
Part 1 - The biggest mistakes that people are making with their Facebook ads is setting themselves up to fail before they even begin.
Don’t treat Facebook like a “numbers game”
It is NOT all about the funnel - 50% strategy, 50% funnel - all one message from start to checkout
Don’t over complicate the process
FB AD to LEAD CAPTURE to SALES PAGE to KA-CHING!
You only need a “few” GOOD ads
Part 2 - The future proof ‘new school’ strategy for winning Facebook ads that moves your audience into action.
Understanding the audience
Creating a message that will move that audience
Create ads that don’t look like ads
“Ads” don’t work because they don’t know or trust you yet, they are reserved, they are coming to “check you out”
Ads that don’t look like “ads” build relationship, gain trust, bring their guard down
YOU KEEP THEM ON THE FACEBOOK PLATFORM WHERE THEY’RE COMFORTABLE UNTIL THEY FEEL COMFORTABLE WITH YOU.
Emotionally move them/create a message that they can relate to
Educate them (the topic or your product)
Excite them/intrigue them
Part 3 - How to attain seemingly impossible numbers and do it at scale.
Link in blog to sign up
Start small, scale up
Less than 3 hours a month to check numbers
Part 4 - Why Instagram is not to be ignored and how TODAY is the perfect time to jump on the Instagram train.
Less competitive/competition advertising than FB
Cheaper ad costs
High conversion to sale rates
Ads are easier to put together than FB
Still run both FB and IG ads - same dashboard
Try these methods and let us know what you think! For more on Jon and Jubril, you can visit them here: https://www.journalreview.org/social-traffic-blueprint/
To view their full webinar on Facebook ads, check it out here: