Use These Copywriting Tips To Get More Clicks


Whether your content is used for social media marketing, email marketing, or website conversions, it is essential to optimize your writing in order to convert the most amount of clicks. With the power of good copy, you can both generate new visitors to sites as well as turn them into sales. By working to both understand and trigger the right emotions in order to entice visitors, you can actively influence and sway the decisions of potential customers. Keep on reading for several copywriting tips that will help you get more clicks. 

Create Clear Headlines

While studies show that 8/10 people will read a headline, only about 2 will actually read further. If your headlines are not optimized, then even less will. As a result, headlines have developed into one of the foremost ways to drive users towards the rest of your content. They should be easy to read and designed with the intent to persuade readers to continue viewing your pieces. 

In today’s connected-world, potential customers can be overwhelmed with the amount of content that floats around the web. With information overload and a bombardment of derivative ad copy, the average attention span of users has steeply declined. Due to this, headlines are now more crucial than ever before. One of the biggest mistakes that content writers make is that they lack clarity in their headlines. To avoid this, you should spend time understanding exactly what you are trying to market and then craft a headline that succinctly relays this information. Keep it simple and easy to understand. 

Spend Time on Your Keywords

Much like you should carefully craft a headline, it is also key that you spend time outlining and including keywords. You should always look to target the most-effective keywords in your marketing campaign as they can offer you a valuable edge over competition. Keywords will help you generate new visitors as well as result in qualified leads. Further, keywords can also create a continual, consistent flow of new customers. This huge increase in organic search term traffic is invaluable in helping a company grow. By pairing the correct keywords with clear headlines, you can begin making progress towards better search engine rankings. 

Rely on Persuasion

There are a number of factors that influence customers to say yes to a certain product. However, it can be extremely difficult and challenging to discern the manner in which you can use your copy to persuade. In order to achieve this, you need to work to understand what your target customers are looking for. Then, once you understand their needs, you can begin speaking their language which will generate new leads and sales. Actively create a feeling of indebtedness which will make potential customers more receptive to your pitches. 

Map-Out Your Audience

Every business should be focused on constantly engaging new visitors. However, this has grown more-and-more difficult. One way to begin gaining more clicks from unique visitors is by outlining and mapping out your audience. Whether you rely on surveys, keyword analytics, or even social media posts, you should strive to understand who your core customers are as well as how to attract new groups. 

Compelling copy is always personalized for distinct audiences. Generally, a one-size-fits-all approach is ineffective in generating quality, consistent clicks. However, mapping out your audience will equip you to craft engaging copy that delivers. Overall, by taking-time to analyze your copywriting and understanding the ways you can improve it, you can begin attracting new clicks and quality leads. 

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business so they can get paid the maximum value for their company.